EUATC Webinar: Smarketing

Novembro 15, 2020 -
  Novembro 15, 2020


November 5, 2020

Have you heard about ‘Smarketing’? In short, ‘Smarketing’ is an alignment between your sales and marketing teams’ efforts to acquire new customers and increase revenue.

According to research, 60 percent of the buying cycle is over before a sales representative even steps into the picture and since more than half of the sales process depends on marketing efforts, sales and marketing teams need to work together to make sure leads convert into customers. Is it relevant for your business and, if so, how do you go about implementing this approach into your day-to-day?

In this webinar, Anne-Marie Colliander Lind will share few ideas on how you can work smarter with your Sales & Marketing by combining them into ‘Smarketing’.


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